By Charles Passy
Caine’s Arcade from Nirvan Mullick on Vimeo.
Caine Monroy is my hero.
In case you missed it, Caine is the nine-year-old star of “Caine’s Arcade,” a short film that’s taken the Web by viral storm in the last few days. The true-to-life tale goes something like this: Boy spends a summer hanging out with his dad at his East Los Angeles auto parts store. Boy sees a lot of empty cardboard boxes. Boy turns those boxes into very crude facsimiles of the games he loves to play at his local arcade.
Oh, and boy is discovered by one Nirvan Mullick, a filmmaker (and as it turns out, the arcade’s only customer). Mullick sees the whimsy in Caine’s arcade and not only organizes a flash mob of eager-to-play customers, but also decides to turn Caine’s story into 11 minutes of pure cinematic magic.
I’m sure there will be more good news to follow. As it is, there’s already a scholarship fund set up in Caine’s name – and it’s taken in more than $100,000. And a Los Angeles pinball palace has given Caine his own vintage machine. A line of T-shirts is also forthcoming – just like the one Caine wears in the movie. Even Forbes.com is predicting Caine will be a billionaire by the time he’s 30.